Nothing Better Than a Good Controversy to Mark a Fresh Start

 

Nothing better than a good controversy to mark a fresh start. I hope there were screenshots in groups and private comments—that was exactly the intention: to grab your attention.

But in practice, I am far from seeking controversy. Today I am a father, and that completely changes how you view risk, time, and purpose.

I decided to start from scratch in Aracaju.

And here is the most important point: I did exactly what I have always advised those who want to enter the real estate market to do.

I left Cascavel, where I was heavily involved in appraisals and technical reports. It was technical, consistent work—but far from the "field." And anyone who knows the market knows: far from the field, volume suffers.

With my newborn son, I made a decision that blends strategy with personal life. Sergipe was the only state in Northeast Brazil where I had never operated. In other words: ground zero. No network. No history. Just the market.

My wife is from here—for her, it was a homecoming. For me, a challenge.

And I found a fascinating scenario: A heated market with a strong presence of local developers and few relevant national players like MRV Engenharia and Moura Dubeux.

I faced some setbacks while regularizing my registration with the local board (CRECI-SE). During that period, I continued handling appraisals in Paraná through technical partnerships until—in October—everything aligned.

And that was the moment I put into practice the advice I’ve always given:

Choose a Solid Base.

Today, I am at Construtora União, a local company with 42 years of history, consistent products, and construction quality—three attributes I consider non-negotiable.

This is just the beginning.

I’ve created a blog where I will share my insights on the Sergipe real estate market, real opportunities, urban movements, and analyses that go beyond the obvious.

If you work in the market, invest, or want to understand where the next opportunities are...

I invite you to follow along.

Sergipe deserves to be watched more closely—and I am here to explain why.